Zero®

Global Head of Marketing

LocationSanta Monica, CA
Job TypeFull-time

About This Job

At Zero our vision is to pioneer the future of energy by creating better and affordable fuel made from air and water. as a Guinness world record holder for the first flight powered by 100% synthetic fuel and a Formula 1 heritage we look to make the impossible possible!

We are now seeking a Global Head of Marketing who can implement Zero Petroleum’s global marketing strategy to generate revenue streams and build a global brand. The goal is to ensure Zero's marketing efforts are successful in helping Zero to be the preferred partner, developer and supplier of synthetic fuels.


Responsibilities

Provide support to the CSMO ensuring the Executive Team’s vision is operationalised.
Develop and implement marketing strategies to support Zero’s overall strategies and objectives domestically and internationally
Develop revenue generating channels in preferred sectors such as Automotive
Work with the Commercial Directors to support their revenue generating objectives through developing effective marketing strategies
“Listen” to the trends of the market to identify and communicate opportunities for Zero
Develop a marketing plan for Zero and manage its day-to-day implementation
Plan and organize marketing operations (product development, branding, communications etc.), to ensure they project Zero’s unique “voice”
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Ensure social media channels, website are up to date and utilised to full effect to support Zero’s growth targets
Manage and enhance relationships with sponsorship partners, agencies, events companies etc.
Create a solid network of strategic partnerships that deliver value.
Manage and develop the marketing team to ensure team members are engaged and delivering high quality work.
Ensure brand guidelines are implemented consistently both externally and internally through creation of templates, and other brand/marketing assets.


Required Skills

Proven experience as a marketing director or similar role
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Experience in establishing a “challenger” global brand
Experience of working in a pre-revenue scale up organisation
Knowledge and understanding of trends in sustainable fuel and particularly aviation / automotive / transport generally
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Content creation and website design experience
Knowledge of social media platforms and SEO to effectively lead digital marketing campaigns
Strong leadership skills to effectively lead Zero’s marketing operations
Excellent analytical skills to effectively analyse market trends and competitors
Creative and out-of-the-box thinking to devise innovative marketing campaigns
Outstanding communication (written and verbal) and interpersonal abilities
Proficient in MS Office and business software (e.g. CRM)
Ability to build collaborative and productive relationships across teams within the organisation
Ability to develop strategies and presentations/PR for investor relations and funding rounds


Preferred Skills

Strong financial skills to effectively review financial forecasts and set targets
Managing marketing projects with external agencies

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