Market Insights Analyst / Specialist

Job Summary

Tenaska Marketing Ventures (TMV) is seeking a dynamic and innovative

to join our Communications & Customer Engagement team, where they will play a crucial role in driving our market research and analysis efforts to new heights. The final title will reflect the candidate's experience, skills, and qualifications. This position will leverage data analysis skills alongside marketing expertise to optimize strategies and grasp market trends. The primary focus of this position is transforming market and customer data, along with brand and competitor insights, into actionable objectives that enhance the TMV brand. This position involves conducting comprehensive market research, analyzing customer data, and monitoring competitor activities to build customized marketing assets for TMV’s commercial team and customers. This position will collect and analyze data related to natural gas sales, pricing, and TMV’s market footprint, creating visualizations and reports to guide marketing strategies. Additionally, this position will assist in developing promotional strategies, responding to RFPs, and collaborating with various teams to achieve business goals and communicate findings effectively.

This position is on-site in Omaha, NE.

+ Conduct comprehensive market research to identify trends, opportunities, and challenges in the natural gas sector. + Analyze customer data to understand needs and preferences, including insights from the Mastio customer survey analysis. + Monitor competitor activities and market dynamics.

+ Collect and analyze data related to natural gas sales, pricing, and customer interactions through various industry sources. + Assess TMV’s market footprint concerning storage and transport. + Create visualizations and reports to communicate insights and guide marketing strategies.

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Marketing Strategy Development:

+ Support the Director in developing new strategies to promote TMV’s services and brand. + Tailor messages for TMV branding communications and marketing deliverables to resonate with current and potential clients + Respond to RFPs for the commercial team, highlighting TMV’s expertise to secure deals.

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Collaboration:

+ Collaborate with TMV’s commercial and other teams to achieve business goals and align materials with strategic objectives. + Clearly communicate findings and recommendations to stakeholders.

Basic Requirements

Preferred Requirements

Employee Benefits

At Tenaska we care about the wellbeing of our employees and their families. That's why we offer our employees a comprehensive benefits package, which includes the following:

Tenaska is an equal opportunity employer. Applicants must be authorized to work for any employer in the U.S. The Company is not able to take over sponsorship of an employment visa at this time for this position or commit to doing so in the future for individuals with current authorization to work via, for example, CPT or OPT, and would need sponsorship in the future.