Generac

Lead Optimization Manager

LocationPewaukee, WI
Job TypeFull-time

About This Job

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Lead Optimization Manager will play a critical role in leading a team to enhance our sales lead distribution model and processes. This role is responsible for analyzing, refining, and standardizing lead distribution ensuring a seamless update and execution of each account in Generac’s network. The ideal candidate has a deep understanding of sales workflows and cross-functional collaboration to drive scalability and effectiveness of programs to drive sales.


Job Duties:

Collaborate closely with business analytics, sales, and marketing teams to analyze trends, identify key insights, and drive data informed decision-making
Develop and maintain detailed technical reports by collecting, analyzing, and summarizing relevant data to provide actionable insights
Own the management of a complex lead distribution model, ensuring efficient updates to documents, databases, and automated systems to optimize performance
Establish, document, and maintain a clear and standardized procedures for lead distribution workflows and policy enforcement to ensure consistency and compliance
Execute ongoing enhancements to the lead distribution model based on data analysis, business needs, and evolving market conditions, ensuring seamless implementation and alignment with company objectives
Monitor performance metrics and KPIs related to lead distribution and sales effectiveness, providing regular updates and strategic recommendations for optimization
Support the development and integration of automated tools to improve lead assignment, reduce manual efforts, and enhance overall sales operations
Act as a subject matter expert on lead distribution strategies, staying up to date with industry best practices, technical advancements, and competitive benchmarks


Minimum Job Requirements:

Bachelor's degree or equivalent experience in business
4+ years working in sales operations, process optimization, or business operations


Knowledge / Skills / Abilities:

Analytical mindset with proficiency in Excel and BI tools
Excellent communication skills


Preferred Requirements:


Certification / License:

Six Sigma
Lean

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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