Kinder Morgan

Marketing Specialist

LocationIndianapolis, IN
Job TypeFull-time

About This Job


Position Description:

The Marketing Specialist will be responsible for developing marketing materials and supporting business development initiatives that enhance brand awareness, lead generation and the company’s position as an industry leader. The ideal candidate will have experience in and a passion for telling stories across diverse formats including blog posts, videos, social media, email, presentations, trade show materials, etc. This position will report directly to the Digital Marketing Manager.


Responsibilities and Duties:


For your creative side:

Support the conceptualization of compelling stories and content that enhance the brand and engage target audiences
Execute content such as thought leadership material and blog posts, case studies, infographics, white papers, webinars, presentations, etc. and promote assets across digital and traditional channels
Create and maintain marketing content calendar to maximize reach and engagement
Assist in marketing strategy ensuring content and company achieves maximum visibility on search engines, digital channels and traditional outlets


For your analytical side:

Identify and research organizations for business development outreach opportunities
Maintain and optimize business development data to deploy personalized and dynamic digital campaigns
Develop reporting and analyze results to derive insights that shape future marketing efforts


Position Requirements


Qualifications:

Experience in content marketing, digital marketing, copywriting, journalism, or public relations
Creativity and strong ability to write, edit, interview and research to develop content
Proficiency in photography, videography and tools such as Canva, Adobe Creative Suite, Final Cut Pro
Literate in emerging social media platforms and technology
Exposure to email marketing, marketing technology and CRM software
Experience working effectively in teams and collaborating with others
Ability to manage multiple tasks and complex deadlines in a fast-paced environment
Bachelor’s degree in Marketing or related field
Demonstrated proficiency in Microsoft Office, especially Word and PowerPoint

EQUAL OPPORTUNITY EMPLOYER STATEMENT: We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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