Senior Director, Consumer Strategy and CRM

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Primary Purpose

The Head of CRM and Consumer Strategy will be responsible for developing our single view of the consumer across all touchpoints including media, web, customer service, and CRM. This role is pivotal in building and enhancing our customer data platform and ensuring a seamless, personalized customer experience. This role requires a mix of creative, analytical, and product management disciplines. The ideal candidate will have a strong background in CRM, data analytics, and consumer behavior, with a proven track record of leading high-performing teams and driving business growth.

Major Responsibilities

Single View of the Customer:

Owned-Channel Marketing:

Data Segmentation and Personalization:

Minimum Job Requirements

Education

Bachelor’s degree or equivalent knowledge in marketing, Business, or related field

Work Experience

Requires 10 of experience in consumer strategy, CRM, and customer journey marketing

5 years experience building and leading a CRM marketing team.

Experience developing and implementing customer journey strategy

Experience managing and/or working closely with digital media agencies and vendors.

B2C experience or equivalent

Demonstrated success with creating and implementing a testing and learning culture

Knowledge / Skills / Abilities

A passion for learning and experimentation.

Comfortable defining a new strategy and function, filling organizational whitespace

Results-oriented with a focus on driving growth and meeting business objectives

Strong analytical and problem-solving skills with the ability to make data-driven decisions.

Excellent written & Verbal Communication skills

Preferred Job Requirements

Education

MBA a plus

Certification / License

Work Experience

10+ yrs experience

Agency experience

B2B experience

Experience with B2B2C, dealer, or franchise environment

Experience with Salesforce platform including Marketing Cloud

Knowledge / Skills / Abilities

Experience managing or directly influencing analytics function a plus

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”