Universal Field Supplies

Sales Representative

Mississauga, ON

Full-time

About This Job

Sales Representative Location: Mississauga, Ontario Company: Universal Field Supplies – A Vertical Supply Group Company

About Us

Universal Field Supplies, part of the Vertical Supply Group (VSG), is a trusted Canadian supplier of high-quality life-safety equipment serving arborists, climbers, and technical rescue professionals across the country. As a vertically integrated organization, VSG designs, manufactures, and distributes industry-leading products through a growing network of operations in North America.

With a location in Mississauga, ON, and an ambitious growth plan for Canada, we are looking for a Sales Representative to join our local team and help us expand our presence and customer impact.

What You’ll Do

As a Sales Representative, you’ll be a key player in driving revenue and building strong relationships with our customers. Your role will include:

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Managing and executing the sales strategy for the Ontario region and beyond

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Developing a 3-year plan to drive growth through:

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Account management and development

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New customer acquisition

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Penetration of untapped markets and segments

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Building strong, long-term relationships with key decision-makers

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Meeting and exceeding sales and revenue targets

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Sharing product updates and new release information with customers

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Collaborating with the Sales Director and internal teams to implement national strategies

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Reporting regularly on sales activity and results

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Ensuring quotes and bids are followed up and converted into sales

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Supporting customers with inventory inquiries and order updates

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Making proactive outbound calls to promote product availability and current promotions

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Representing the brand at trade shows, events, and industry gatherings

What You Bring

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5+ years of direct sales experience, including account management

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Proven track record in a fast-paced, independent sales environment

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Experience working within the arborist, safety, or industrial supply sector is an asset

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Strong communication skills and the ability to build rapport quickly

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Proficiency in Microsoft Office and Outlook; knowledge of NetSuite or Syteline ERP software is a plus

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A customer-first mindset with a drive to succeed

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Located in or near Mississauga, ON

Why Join Us?

At Universal Field Supplies and VSG, we’re not just about products — we’re about people. We pride ourselves on delivering exceptional service and cultivating a team culture built on respect, integrity, growth, and fun. As we continue to grow in Canada, you’ll have the chance to make your mark in a high-impact role with lots of opportunity.

Ready to take your career to new heights?

Apply today and become part of a company that helps others work and climb safely every day.

Job Type: Full-time

Benefits:

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Casual dress

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Store discount

Schedule:

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Monday to Friday

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Weekends as needed

Work Location: On the road

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