Generac

Senior Product Manager

Pewaukee, WI

Full-time

About This Job

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As the Senior Product Manager focused on connected devices at Generac, you will be responsible for leading the development and execution of the company's connected device product strategy. This role involves collaborating with cross-functional teams to define product requirements, drive product development initiatives, and ensure successful product launches. You will work closely with engineering, marketing, sales, and other stakeholders to deliver innovative connected device solutions that meet customer needs and drive business growth. Additionally, you will be tasked with analyzing market trends, identifying new opportunities, and continuously improving the performance of existing connected device products. A successful candidate for this role will have a strong background in product management, experience with connected device technologies, excellent communication skills, and a strategic mindset to drive the success of Generac's connected device product portfolio.

PRIMARY RESPONSIBILITIES:

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Serve as knowledge expert in product category relative product capability, technical specifications, and features, as well as market drivers and the competitive landscape.

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Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.

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Gather and maintain category foundational research to include industry and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).

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Synthesize data into facts and trends that validate company direction on product development.

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Develop product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth. Prioritize creation of strategies against business needs and market demand

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Drive innovation-based three-year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.

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Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.

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Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.

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Collaborate across functions and lead indirect teams to move projects through the stage gate development process.

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Work collaboratively with the Software Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.

MINIMUM QUALIFICATIONS:

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Bachelor’s Degree in Business, Marketing, Engineering, or equivalent experience

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Minimum 6 years of progressive work experience in marketing product management.

PREFERRED QUALIFICATIONS:

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Master’s Degree in a related field

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Demonstrated capability to gather and utilize market analysis to understand the competitive landscape to envision and drive product development decisions

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Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience

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Demonstrated technical skills for understanding and driving software development in a manufacturing and engineering environment

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Proven ability to conceive, develop and launch new products using a cross-disciplinary approach

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Experience marketing consumer durable goods.

Knowledge Skills And Abilities

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Proficiency in Microsoft Office Suite

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Effective written and verbal communication skills with strong presentation skills

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Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment

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Ability to act proactively and identify innovative solutions

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Ability to read and understand technical information well enough to convey in communication to multiple audiences

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Ability to work in a fast-paced environment and manage ambiguity with a penchant for action.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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