Delta Utilities

Specialist, Digital Communications

New Orleans, LA

full_time

About This Job

Job Summary/Purpose

Delta Utilities is seeking a hands-on and detail-oriented Digital Communications Specialist to support the execution and maintenance of digital initiatives across web, social media, and other digital platforms. This role will help ensure a smooth and engaging digital experience for customers, particularly during our service expansion. The ideal candidate will have a strong grasp of digital tools and a passion for improving customer interactions through digital channels.

Job Duties/Responsibilities Digital Support & Execution

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Assist in carrying out digital activities that align with Delta Utilities' goals and enhance customer experience.

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Maintain and update the company website to ensure content is accurate and user-friendly.

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Track and report on basic digital performance metrics to support continuous improvement.

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Research digital trends and tools relevant to the utility industry and share findings with the team.

Customer Experience

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Help implement user-friendly digital features that improve customer interactions.

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Support the setup of digital onboarding materials for new customers transitioning from Entergy.

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Coordinate with customer service teams to ensure digital tools meet customer needs.

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Review customer feedback and journey data to suggest improvements to digital touchpoints.

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Assist in tailoring content and experiences for different customer groups.

Content Management

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Upload and manage digital content across platforms, ensuring consistency with brand guidelines.

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Help organize and schedule content that informs customers about services and updates.

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Use content management systems to publish and maintain digital assets.

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Check that all content is accessible and mobile-friendly.

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Work with Communications and Marketing teams to align messaging across channels.

Digital Marketing & Analytics

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Support the execution of digital marketing campaigns to promote brand awareness and customer engagement.

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Schedule and post content on social media platforms and monitor basic engagement metrics.

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Use analytics tools to gather data on digital performance and assist in preparing reports.

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Help optimize digital channels based on performance insights and user behavior.

Technology & Platform Coordination

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Collaborate with IT to report technical issues and ensure digital platforms are functioning properly.

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Coordinate with external vendors or agencies on digital tasks as needed.

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Test and provide feedback on new digital tools or platform updates.

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Assist in tracking progress of digital projects and maintaining documentation.

Minimum Requirements Minimum education required of the position

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Bachelor's degree in digital media, marketing, communications or related field

Minimum Experience Required Of The Position

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1–3 years of experience in digital marketing, web content management, or a related role.

Minimum Knowledge, Skills And Abilities Preferred Of The Position

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Familiarity with CMS platforms, analytics tools (e.g., Google Analytics), and social media management tools.

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Basic understanding of SEO, digital marketing principles, and customer experience best practices.

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Strong attention to detail and ability to manage multiple tasks.

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Good communication skills and ability to work collaboratively across teams.

Any Certificates, Licenses, Etc. Required For The Position

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None

About Delta Utilities

Delta Utilities is a leading natural gas utility with a focus on safe, dependable service to customers. Headquartered in New Orleans, Louisiana, the utility will serve nearly

600,000 customers and become one of the leading natural gas providers in Louisiana and Mississippi and among the top 40 providers in the United States.

In 2023, Entergy announced that it had entered into an agreement with Delta Utilities to sell its Louisiana gas distribution business. The natural gas utility currently serves more than 200,000 customers across East Baton Rouge and Orleans parishes. In February 2024, Delta Utilities entered into an agreement with CenterPoint Energy to acquire its Louisiana and Mississippi natural gas businesses, which currently serve approximately 381,000 customers. Once the transactions are complete, Entergy's Louisiana natural gas operations and CenterPoint Energy's Louisiana and Mississippi natural gas systems will be operated by Delta Utilities. Learn more: https://deltautilities.com/

Delta Utilities and associated entities are equal-opportunity employers. We do not discriminate against employees or applicants for employment on any legally recognized basis or any protected class under federal, state, or local law.

JOB CODE: 31834921

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