Director - Brand Strategy

Rappahannock Electric Cooperative (REC) is seeking a Director - Brand Strategy who will lead the implementation of REC’s strategic communications initiatives to ensure consistent, effective, and engaging messaging across all platforms, events and activities. This role is responsible for managing the day-to-day operations of the Communications & Public Relations department, overseeing internal and external communications, public relations activities and ensuring all messaging aligns with REC’s brand values and goals. The Director supervises a team of communications and public relations professionals, drives community engagement efforts, and collaborates closely with the Managing Director to ensure seamless execution of REC’s communications strategies.

Responsibilities

Operational Leadership:

Team Management & Development:

Corporate Communications:

Project & Budget Management:

Public Relations & Community Engagement:

Qualifications

A Bachelor’s degree in Communications, Public Relations, Marketing, or a related field required; Master’s degree preferred. The candidate should have a minimum of seven years of experience in communications or public relations, with at least three years in a leadership role. Experience managing communications teams and developing comprehensive communication strategies. Proven record of accomplishment managing communications projects, overseeing public relations initiatives, and working with media outlets. Experience in the utility or energy sector is a plus but not required.

Candidates must be legally eligible to work in the US without requiring current or future sponsorship. Additionally, candidate must have ability to pass a pre-employment and random drug and alcohol screenings, REC and client specific background checks, and annual motor vehicle record (MVR) according to company and client policies.

Forward-thinking capacity, leadership, and supervisory experience are essential for the successful candidate. In particular, this position will require the following competencies:

Communications: Excellent written and verbal communication skills, with the ability to craft messages for a wide range of audiences and platforms. Skilled in editing and content development for both internal and external publications. Ability to create clear, effective messaging that promotes REC’s mission and enhances its reputation within the community.

Interpersonal: Strong leadership and team-building skills, with the ability to mentor, coach, and guide team members. High emotional intelligence, with the ability to manage relationships and conflicts with empathy, professionalism, and clear communication. Skilled at building strong relationships with internal and external stakeholders, fostering a positive work environment.

Technological: Proficiency in digital communication platforms, including social media management tools, content management systems, and email marketing platforms. Ability to stay up to date with communication technologies and trends to enhance REC’s outreach and engagement strategies.

Decision-making: Strong problem-solving skills with the ability to make informed decisions that align with REC’s objectives. Proven ability to manage competing priorities and deadlines in a fastpaced environment. Uses data and analytical tools to make well-informed decisions and changes as warranted.

Organizational: Strong organizational skills, with the ability to manage multiple projects and ensure the timely completion of deliverables. Ability to delegate tasks effectively and manage crossfunctional teams on communication initiatives.

Leadership: Demonstrate REC’s core values (Caring, Respect, Integrity, and Service) and leads by example, fostering a culture of accountability, compassion, and respect. Provide clear direction, motivation, and support to the Communications & PR team to ensure alignment with REC’s goals. Conduct performance evaluations, provide constructive feedback, and support the professional development of team members.

The work is primarily performed at REC’s administrative office in Fredericksburg, VA, with some travel required for media engagements and community events. Flexibility in work hours is required, especially during media events, crisis communications, or emergency situations. Occasional travel may be necessary for attending events or conferences.