Bath Concepts Independent Dealers

Marketing Manager

Salt Lake City, UT

Full-time

$50,000-$65,000

About This Job

Marketing Manager Job Description

Position: Marketing Manager Type: Full-Time

About Lifespan Bath Remodel

Lifespan Bath Remodel is a premier bathroom remodeling company based in Utah, dedicated to transforming bathrooms with high-quality craftsmanship and exceptional customer service. We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and elevate our brand presence across multiple channels.

Job Summary

The Marketing Manager will be responsible for overseeing all marketing initiatives for Lifespan Bath Remodel. This role will involve strategizing, executing, and analyzing marketing campaigns to drive lead generation, brand awareness, and customer engagement. The ideal candidate is a creative, data-driven professional with experience in multi-channel marketing, team management, and performance analysis.

Key Responsibilities

•

Shows and Events Management:

+ Manage a shows and events team to execute 8 weekend or weekday events per month initially, with plans to scale. + Schedule and coordinate all logistics for shows and events throughout the year. + Generate reports on event performance, including appointments set per hour by representatives and total show statistics.

•

Website and SEO Optimization:

+ Collaborate weekly with the web designer to update the company website and blog posts. + Implement strategies to improve organic SEO rankings and drive website traffic.

•

Email Marketing:

+ Design and schedule bi-weekly email campaigns, with the option to pre-schedule campaigns throughout the year. + Monitor email performance metrics and optimize for higher open and conversion rates.

•

Direct Mail Campaigns:

+ Design and execute direct mail postcard campaigns targeting households across Utah. + Track campaign performance and adjust strategies to maximize ROI.

•

Television and Video Advertising:

+ Create and manage television ads for distribution across streaming platforms, YouTube, and social media. + Ensure consistent branding and messaging across all video content.

•

Lead Aggregator Management:

+ Monitor and analyze ROI for lead aggregator services, including Angi Leads, Hello Project, ProRemodel, Springs Connect, Home Buddy, NextDoor, Thumbtack, Angi Ads, and others. + Identify and onboard new lead aggregator services to diversify lead sources.

•

Networking and Brand Awareness:

+ Attend networking events to increase Lifespan Bath Remodel’s name saturation in the Utah market. + Build relationships with local businesses and industry partners to enhance brand visibility.

•

Social Media Management:

+ Oversee content creation and posting across all social media platforms, including Facebook, Instagram, X, TikTok, Pinterest, LinkedIn, Google My Business (GMB), Yelp, YouTube, Snapchat, and others. + Develop strategies to grow followers, engagement, and conversions on each platform.

•

Performance Reporting:

+ Generate detailed reports on cost per lead and cost per sale for each marketing source. + Provide event-specific reports detailing representative performance and overall show outcomes. + Conduct weekly meetings with the owner to review marketing metrics and propose new strategies.

•

CRM Management

+ Make sure the team is utilizing our CRM (Marketsharp) to it's fullest potential.

Qualifications

•

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

•

3+ years of experience in marketing, preferably in the home improvement or remodeling industry.

•

Proven ability to manage multi-channel marketing campaigns and analyze performance metrics.

•

Strong leadership skills to manage and motivate a shows and events team.

•

Proficiency in SEO, email marketing platforms, and social media management tools.

•

Excellent communication and interpersonal skills for networking and collaboration.

•

Data-driven mindset with experience in generating and interpreting marketing reports.

•

Creative problem-solver with a passion for innovative marketing strategies.

•

Ability to drive a truck with a trailer.

•

Able to lift heavy objects and move full size show displays daily.

•

Clean Driving Record.

Benefits

•

Competitive salary and performance-based bonuses.

•

Opportunities for professional growth and career advancement.

•

Collaborative and supportive work environment.

How to Apply

Please submit your resume, cover letter, and any relevant portfolio or examples of past marketing campaigns to matt@lifespanhi.com - We look forward to learning how you can help Lifespan Bath Remodel grow!

Lifespan Bath Remodel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

abb03el8Px