Baseline Energy Services

Senior Vice President of Sales

Dallas-Fort Worth Metroplex, Dallas-Fort Worth Metroplex

Full-time

About This Job

Position Overview and Purpose

The SVP of Sales & Marketing will be the architect and driver of our revenue growth strategy, responsible for aligning sales and marketing efforts with the company's broader strategic goals. This role requires a high-impact leader who blends data-driven decision-making with deep market insight and hands-on sales experience. The SVP will oversee the sales team, set clear sales targets, define KPIs, and ensure consistent performance reporting.

This is a leadership role for someone who can zoom out to see the big picture and zoom in to support tactical execution when needed — especially when coaching and driving accountability within the sales team.

Responsibilities

Revenue Growth & Strategic Planning

•

Develop and execute a comprehensive sales and marketing strategy to drive consistent top-line revenue growth across all regions and customer segments.

•

Identify emerging market opportunities, competitor movements, and changing customer needs to continuously fine-tune our approach.

•

Work cross-functionally with operations, finance, and executive leadership to align revenue targets with operational capacity and financial objectives.

Sales Leadership & Team Development

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Lead, mentor, and coach a team of Business Development Managers and VP of Strategic Accounts across various territories.

•

Establish clear performance targets, activity expectations, and metrics to ensure focus and accountability.

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Foster a high-energy, results-oriented culture that emphasizes proactive customer engagement, consultative selling, and effective pipeline management.

Analytics, Reporting & Performance Management

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Build and refine a structured sales reporting process that delivers clear, consistent insights into:

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Pipeline volume and velocity

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Win/loss analysis

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Market dynamics and competitive intelligence

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Revenue forecasting accuracy

•

Translate data into actionable strategies, adjusting the go-to-market approach to maximize effectiveness and capitalize on emerging opportunities.

Marketing Alignment & Demand Generation

•

Partner closely with marketing to ensure targeted lead generation, brand positioning, and content development directly supports sales priorities.

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Leverage digital marketing, trade shows, partnerships, and thought leadership to enhance market visibility and inbound lead flow.

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Ensure marketing campaigns are closely tracked and measured for ROI and lead quality.

Customer & Market Insight

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Maintain close contact with key customers, channel partners, and industry influencers to stay ahead of evolving needs and identify opportunities for deeper engagement.

•

Capture and communicate voice of customer insights back into the business to inform product offerings, service enhancements, and pricing strategies.

Qualifications

Experience

•

10+ years in industrial B2B sales leadership, preferably in power generation, equipment rental, or adjacent industries (energy services, heavy equipment, etc.)

•

Proven track record of driving sustained revenue growth in a multi-regional environment.

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Experience managing and mentoring geographically distributed sales teams.

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Demonstrated ability to build scalable sales processes and playbooks.

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Hands-on experience in tactical sales — this role requires someone who has been “in the trenches” and knows what great tactical selling looks like.

Skills & Competencies

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Highly analytical and data-driven, with the ability to translate complex sales data into clear strategies and decisions.

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Exceptional leadership and team development capabilities — you know how to motivate and drive accountability without micromanaging.

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Strategic thinker who can spot emerging opportunities and threats well ahead of the curve.

•

Excellent communicator — able to present to the boardroom, coach a junior sales rep, and collaborate across departments with equal fluency.

•

A customer-centric mindset with strong listening skills and a talent for building long-term relationships.

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Comfortable navigating CRM and sales automation tools to enhance visibility and efficiency.

Senior Vice President of Sales

About This Job

Position Overview and Purpose

Responsibilities

Revenue Growth & Strategic Planning

Qualifications

Experience

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